The word 'value' originally meant the worth of something, most often in the financial sense. The use of the term broadened in the 19th century under the influence of thinkers and philosophers such as Friedrich Nietzsche.
Now we have the term 'values' which is a word describing our deepest yearnings. Values can also be called our authentic truth. There is generally accepted formula which says: If you have the things you want then you can do the things you like and then you will feel happy. This formula maintains our consumerist society.
There is another formula that is quite different. It says: If you value who you truly are, then you can act authentically in the world and then you will create what you truly want. Which one do you choose?